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Preselling for profit

The number one strategy to increase your affiliate sales is preselling.

First, what is preselling? Well, it is an art. And it’s also a science. The goal is to get your reader prepped to make a purchase. Then sending them to the product sales page to make the purchase. And if it’s done properly, the process is completely sub-conscious.

In a nutshell, you provide value. Then send them to the sales page. In just a minute, I’ll explain exactly how to presell. Before we get into that, you should understand what’s in it for you. Here are a few benefits of preselling:

• It helps your reader trust you – Once you have your readers’ trust, they will click your links more readily. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It disarms your reader – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
• It creates buying readiness – Now they’re open to hearing what you’re telling them. Being open means, they are open to everything you give them. Like the info on product sales page you’ve linked to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
• You make more money – Now your reader arrives at the sales page in a buying mood. With a feeling of trust and openness. This dramatically boosts your sales rate!
• It increases customer satisfaction – Plus, they feel they’ve made the buying decision on their own. Instead of feeling pressured or “sold”. And this makes them feel better about the product they purchased.
• It boosts your profits – A satisfied customer doesn’t ask for a refund. And that translates to more commission staying in your affiliate business.

Obviously, it’s important to presell. You increase your profits. And increase your customer satisfaction. Everybody wins!

OK, so how do you do it?

OK, now you understand why it’s so important. And I hope you’re resolved to being preselling, too. So, it’s time to break down how it works. As I mentioned earlier, it’s both an art and a science.

Part 1 – The art of it

The first step is in getting your readers to trust you and open up. This can only be accomplished by providing actual value in the information you’re presenting. Now, providing enough info to be useful, but still making them want more – that’s the art of it. So you send them to the product website with a hunger for more of what the product provides. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.

It’s also a science

There are also several key elements that need to be included.

First of all, it’s important HOW you present your information. You’ve got to map out your strategy before you start writing. Your end goal is to make a sale of the product you’re preselling. You use the information to do this in one of two ways. One way is to give them enough info to whet the appetite, but not enough to satisfy it. Or you can give them so much information that it feels overwhelming to do what you’re talking about. Either way, the product sales page solves the problem.

Next, you have to use “convert linking” methods. Instead you link directly to the product sales page. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? This is all part of the science of preselling. You “pre-cookie” your reader before sending them to the sales page.

You also want to link to the sales page from inside your article’s content. Hyperlinked words are clicked more than anything else. Plus, if you link on relevant words, it only makes sense to click on there.

What you have now is a super powerful system for affiliate marketing success.

Unfortunately…

Doing all of this right is really hard! Let’s look at the skills required to pull it off: Great content. First of all, you actually have to write great articles and give value to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Preselling skills. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. And somehow also make them want to learn more. Or provide so much information that they see how hard it will be to implement.

Choosing your products. Next, you’ve got to pick the right product to presell. Even if you can pull off writing and great article. You’ve wasted all your effort if the product doesn’t sell well.

Technical skills. And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

In closing:

Now you know what it takes to be a Presell Pro. Preselling properly will boost your affiliate profits up to 500%! So, start now and develop preselling content for all your affiliate promotions. Don’t wait another minute. The effort it takes is well worth the benefits…

Technorati Tags: Affiliate Business, affiliate commissions, Internet Marketing

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