OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. And if you don’t change your tactics, you cannot survive.
The promise
You’ve been told it’s easy to get started as an affiliate. This is partially true. It is the easiest business you can possibly start. But that doesn’t mean it’s easy.
The bad news…
And to make matters worse, you’ve taught to do it the hard way. The first thing you’re taught is to pick some great products. Next to look for easy keywords to target. Then to use keyword-based advertising to send visitors to the product. And just enjoy the commissions. But this just won’t work!
Keywords are dead
Keyword advertising used to work. But the competition has shot the price of keywords through the roof. So, throw it all away.
A brand new formula
There is a solution to this problem. Here’s how to win at this game.
- Get into CPA marketing
- Utilize demographics data
- Do image ad marketing
Start using CPA marketing
CPA stands for Cost Per Action. It’s so much easier than promoting products. Because you don’t have to get people to spend money. You get paid when they take an “action”. Entering their email into a form, for example. And getting them to do this is so much easier.
Utilize demographics data
Don’t waste time researching keywords (see below). So spend your time doing demographics research. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And discover the exact demographics of your ideal prospect.
Market on display networks
Now you have your offer and your demographics. Display networks allow you to target demographics with your ads. And use images as your ads. No keywords required. The biggest advantage is price. Image ad clicks are much cheaper.
In closing
This is a great way to make money fast. Because it’s free to get started in CPA. Image ads are cheap. You can use demographics to target your ideal prospect. And your commission is much easier to earn.
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This post was written by Dustin on August 20, 2010
