Internet Marketing Reviews by Sherry Internet Marketing Purchases made easier.

If you’re going to be successful in internet marketing, you need to build a list. This is the most important factor in your long-term success. Because you can market to your list whenever you want. Just push a button and print money – literally.

Now you now why. Here’s how:

Here’s what you need to build your list:

• Your Opt-in Page
• The Incentive
• The Thank You Page

Your Opt-in Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. And your call to action must be clear!

The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

If you want to add some extra juice to your opt-in page make it a video squeeze page. You only have a few second to get your visitors attention – video helps! And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that have everything pre-built for you.

The Incentive – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Email privacy is very important to most people. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And something from which they can derive a benefit. For example:

• An eBook
• A piece of software
• A video tutorial
• An email training series

It all boils down to content. And make it both helpful and informative. It goes without saying it must be free. If you make it good enough, they will give you their email in exchange.

Now, if you don’t know how to create the bribe don’t worry. You can just pay someone else to make it for you. You just pick the topic and they create the training. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. And whole thing will only cost a hundred and fifty buck.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.

The Thank You Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.

This is another case where you can get a complete marketing package. Or you can go the DIY route. And do your own writing for this content. Or hire ghost writers to write them for you.

In closing

It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or if sign up for a “complete package” solution. The key is to start building your list. Once you’ve got it built. You’ve got a license to print money!

Technorati Tags: email marketing, Internet Marketing, list building

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