Consider this: What’s the biggest reason millions of people log onto the internet each day? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And to earn some cash for doing it!
Info marketing explained
First, understand that this is the simplest kind of business there is. You take information and turn it into a digital product – like and ebook. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?
How does it work?
We’ve established that it’s a simple concept. But to make it a successful business there has to be value in the info you’re selling. So step one is to discover what kind of info people want. How do figure that out?
One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You want to find something a lot of people are asking about. That people are having trouble solving. And solve the problem for them by writing an info product on it.
Think about this:
If you’re worried about how to write and ebook. Consider this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you have a collection, flesh them out, add to them and voila! You’ve got an ebook.
Why info products? Funny you should ask . . . Here are 7 reasons for you:
1. Simplicity
Once it’s built it runs pretty much on it’s own. There is almost no support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.
You have no physical inventory. You don’t have to ship anything. It’s digital.
2. Repurposing
Once you have a few info products created. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. People will be willing to pay a lot more for one big ebook. Versus multiple smaller ones.
3. Private label right
When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because people just don’t want to invest the time and money into making their own. And the best part is you can charge double, even triple your selling price for resell rights!
4. Leverage
Leverage your ebook by using the content in different ways. Break it apart and create a multi-part email series with it. And build your list with it. A list is it’s own reward!
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then you can use the reports as the front-end of your product funnel. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…
6. Affiliates
This is one of the biggest reasons of all. If you’ve got products you own. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.
7. Joint Ventures
I’ve saved the best for last. Setting up joint ventures is the fastest way to gain success. Period. That makes this is the biggest reason for creating your own info products. Without your own products, you can’t do JVs.
In closing
If you can’t see the power of info product marketing, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because it’s your business and you control it. So, don’t waste any more time:
- Visit an “answers” site
- Find out what people need to know
- Start providing information
Don’t make info product creation any more complicated than that. Before you know it, you’ll have your own info product.
Mail this post
Posted under General
This post was written by Dustin on August 5, 2010
