There is no doubt that web page audio significantly increases results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.
But why?
It’s simple. Most of the web is cold and impersonal. It adds a human touch to your site. And makes people feel they’re dealing with a real person. Basically, audio brings your site to life. And people like to interact with things that are alive!
Some more benefits
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. First, you’ll make more sales. Secondly, you will not have to spend as much to make the sales. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.
You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. So you just add a simple audio that says: Put your email and name into the form and submit. A simple message like this will increase your opt-in conversions by 305% or more!
Some web audio ideas
Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.
Lead them by the had. It’s the same as when you use audio to increase your subscribers. Use an audio message to lead your visitors through a process. That includes filling in your order form!
Get testimonials for your services and products. It’s good to get written testimonials. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. Audio adds a level of higher believability. And that increases your results.
Sneaky tick
Did you ever think of making a product just by recording some audio? Audio is faster to produce than anything else. And your customers will be very happy with the product. The great thing about audio products is people can take them with them on the go. And once you record the audio, you can pay someone to transcribe it for you. Then you’ve got an eBook, too – but it was easy to create!
Is it hard to add audio?
It’s actually really easy. There’s software that will show you how to add audio to a website. There’s no knowledge required on your part. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. You don’t need to even consider this part.
Summary
Here’s a recap of the benefits. Using website audio will increase your conversion rates. You’ll enjoy more customer sales. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. It’s a less often used medium. But audio is a really big time and money saver. Don’t be lazy! Add some audio today. 
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Posted under General
This post was written by Dustin on August 3, 2010
